Watch Genesys’ insightful presentation to explore the revolutionary impact AI is having on customer experiences. This session of Xperience UKI was led by Joe Smyth (Senior Vice President of R&D, Digital & AI, Genesys), who sheds light on how AI is transforming interactions, from virtual agents to predictive engagement. Learn how AI can automate and personalise customer care, enhance agent performance, and optimise business outcomes.

With a focus on ethics and responsible implementation of AI, this session offers valuable strategies for businesses looking to future-proof their operations. Discover the tools that will help you seamlessly integrate AI into your customer journey while ensuring compliance and security.