Category: Marketing

January 29, 2024

Last Thursday, the undefeated University of South Carolina women’s basketball team traveled to Baton Rouge to take on the defending national champions Louisiana State University in one of the most highly-anticipated matchups of the season. Togethxr co-founder Jessica Robertson was […]

January 26, 2024

Though there’s no shortage of guides on “how to do SEO,” far too many seem tailored to the needs of large (primarily online) businesses. They will, almost inevitably, emphasize the marketing importance of tons of content, as well as ample link building, […]

January 25, 2024

Mastering the art of timing on TikTok in 2024 is crucial for digital success. Our guide unravels the secrets to hitting the sweet spot for posting each day of the week. Whether it’s Monday’s buzz or Sunday’s chill, we provide […]

January 23, 2024

In an age where digital platforms reign supreme, mastering the art of short-form content has become crucial for app developers seeking significant growth. At Trendify, our extensive experience, coupled with insights from our in-depth courses, has revealed a multitude of […]

January 22, 2024

Video brand guidelines have become paramount in maintaining a brand’s consistency across various platforms. While traditional brand guidelines have long been recognized as essential, how frequently are they adapted to accommodate new media, especially video? According to a study by […]

January 19, 2024

CEOs and entrepreneurs understand the clear difference between marketing and public relations (PR). Speaking to prospects and customers only? Marketing. Speaking to everyone? PR. “Everyone” can include employees (current and prospective), stakeholders, investors, regulators, wider industry peers, and so much […]

January 19, 2024

As the most important audience for many companies, it’s important that investors are enthusiastic about the company’s marketing activities. Given that different investors have varying levels of marketing acumen and beliefs about effective marketing, your marketing team must customize how […]

January 18, 2024

In our hyper-connected world, the incessant buzz of digital communication can be deafening. Brands striving to be heard in this cacophony often resort to amplifying their message, but they then risk crossing the threshold into over-communication. Understanding Over-Communication Over-communication occurs […]

January 18, 2024

In the early 2000s, Starbucks made writing customers’ names on cups a standard. Every time you ordered a drink, the barista would make sure your first name was written right on your grande mocha latte. However, no one would have […]

January 12, 2024

In today’s fast-paced digital world, entrepreneurs and marketers must adapt and innovate to stay ahead. Digital marketing tactics have become a mainstay and key component of an omnichannel strategy, building brand and driving demand in competitive markets. These five strategies […]

January 11, 2024

Digital marketing optimization emerges as a pivotal strategy for success in the modern business realm. The approach involves refining and enhancing digital marketing efforts to maximize efficiency and effectiveness. It plays a crucial role in ensuring that digital marketing strategies […]

January 10, 2024

The digital realm is becoming supersaturated in the post-COVID age. More businesses are digitizing operations and improving their online presence, ensuring continuity and growth by adopting multiple marketing channels such as PPC advertising. This large-scale digital transition has increased online […]

January 8, 2024

Social media isn’t new but may be part of a branding strategy that has grown stale for you over time. As an entrepreneur, you are the face and voice of your business. And the first thing someone often wants to […]

January 5, 2024

Social media’s potential impact for small businesses cannot be understated. But if you’ve been using social media for awhile, then you probably already know a lot of the standard tips. However, there are plenty of other things you can do […]

January 4, 2024

Content management systems are vital tools in today’s digital landscape, enabling both individuals and businesses to create and manage websites with greater efficiency. The significant reliance on CMS is highlighted by the fact that in 2022, around 76 million websites […]

December 29, 2023

Text messages have a high open rate, often within minutes of receipt. This allows businesses to deliver time-sensitive information, promotions, or updates directly to their customers with a high likelihood of engagement. Text marketing is relatively affordable compared to traditional […]

December 29, 2023

Without fail, the question I am asked the most from marketers who are struggling to build their business case is, “How do I measure content marketing return on investment (ROI)?” We know that as consumers, we’re all consuming more information […]

December 27, 2023

Do you ever feel like, no matter how much effort you put in, your content marketing strategy always falls flat and fails to produce results? You’re not alone in that boat. You’re probably one of thousands of small business owners […]

December 26, 2023

Facebook marketing strategies play a huge part in the digital landscape. Remember, your Facebook Business Page is an extension of your brand. It should reflect your business’s personality and values, helping you effectively connect with your target audience. Your business’s […]

December 20, 2023

Many entrepreneurs struggle to rank high on search engines despite investing in search engine optimization (SEO). As a result, their website remains buried on the fourth page of Google, where nobody can ever find it. This is commonly the result […]