{"id":23,"date":"2025-08-25T12:52:33","date_gmt":"2025-08-25T12:52:33","guid":{"rendered":"https:\/\/storyblok-hub.itcurated.com\/?p=23"},"modified":"2025-09-12T15:43:33","modified_gmt":"2025-09-12T15:43:33","slug":"the-universal-trends-and-benefits-of-headless-cms","status":"publish","type":"post","link":"https:\/\/itcurated.com\/storyblok-hub\/the-universal-trends-and-benefits-of-headless-cms\/","title":{"rendered":"The Universal Trends and Benefits of Headless CMS"},"content":{"rendered":"\n

De\ufb01ning the future<\/h2>\n\n\n\n

A frustrating user experience is a feature of monolithic CMSs, not a bug.<\/strong><\/p>\n\n\n\n

Think about it. How many times have you struggled with slow systems, inflexible technology, and little to no control over your content systems? It\u2019s enough to tear your hair out.<\/p>\n\n\n\n

It\u2019s not a feature in the sense that those CMSs want you to be miserable and frustrated. The truth is that monolithic systems just weren\u2019t built for the big leagues. It\u2019s like playing baseball with a whiffle bat: you\u2019ll never be able to hit a home run, no matter how good your swing is. The equipment is inherently limited for the job. And limited equipment limits you.<\/p>\n\n\n\n

To see how different regions are tackling these restraints, we analyzed survey responses from 5 different countries. The results show incredible innovation to overcome unyielding monolithic roadblocks. They also point to one major strategy that promises to shatter them completely: headless CMS.<\/strong><\/p>\n\n\n\n

This report is for anyone frustrated with their CMS and looking for solutions. By understanding the most popular strategies for tackling CMS problems \u2013 and determining just how successful and sustainable they really are \u2013 we can figure out the best way to fully optimize our CMSs and raise the bar for our content experiences.<\/p>\n\n\n\n

Or, as Confucius more elegantly put it: \u201cTo define the future, one must study the past.\u201d<\/p>\n\n\n\n

Let\u2019s get studying.<\/p>\n\n\n\n\n

\n

Executive Summary<\/h2>\n\n
\n
\n
\n \"\"\n <\/div>\n \n

The USA<\/strong> relies heavily on WordPress (54%)… and struggles nearly as much with adding new technology (50%). The cost and effort of maintaining an ever-growing plugin library to compensate for that technical agility stings Americans, too.<\/p><\/div>\n \n <\/div>\n

\n
\n \"\"\n <\/div>\n \n

The UK<\/strong> is embracing omnichannel distribution and all the benefits that come with. However, 65% have to use multiple CMSs to achieve it. The downsides of this fractured approach are apparent: working across multiple independent platforms and migrating final content to their CMS was flagged as the most difficult collaboration issue for the UK (cited by 49%).<\/p><\/div>\n \n <\/div>\n

\n
\n \"\"\n <\/div>\n \n

Germany<\/strong> is practical and budget-focused, with high costs being the main reason for avoiding headless thus far (45%). Those who have already switched come bearing good news: 70% reported increased ROI, alongside other benefits including easier scaling\/localization (58%) and time-saving\/productivity improvements (40%).<\/p><\/div>\n \n <\/div>\n

\n
\n \"\"\n <\/div>\n \n

The Netherlands<\/strong> relies on a high level of multi-team collaboration to create digital experiences. With 77% planning on changing CMSs soon, it\u2019s safe to say traditional CMSs can\u2019t handle this level of dynamic teamwork. The stunning 86% of headless users who reported increased ROI isn\u2019t bad motivation to switch either.<\/p><\/div>\n \n <\/div>\n

\n
\n \"\"\n <\/div>\n \n

Sweden<\/strong> is ahead of the curve, with 27% already using headless CMS. The first signs of improvement are already there: less reliance on multiple CMSs, fewer collaboration struggles, and a whopping 25% fewer recent migrations than the non-Swedish sample. Now that\u2019s a tomorrow to look forward to.<\/p><\/div>\n \n <\/div>\n <\/div>\n <\/div>\n\n\n\n\n\n

\n
\n
\n The USA <\/div>\n \"dark-banner\"\n <\/div>\n
\n
\n

We [WordPress] reserve the right to maintain the Plugin Directory to the best of our ability\u2026To that end, we reserve the following rights:<\/p>\n

\u2026 to disable or remove any plugin from the directory<\/strong>, even for reasons not explicitly covered by the guidelines.<\/p>\n

\u2026 to grant exceptions and allow developers time to address issues, even security-related.<\/strong><\/p>\n <\/div>\n

\n

–The WordPress Plugin Guidelines<\/a><\/em>, Point 18<\/p>\n <\/div>\n <\/div>\n\n <\/div>\n\n\n\n\n

Nobody can dispute WordPress\u2019s market dominance, including the USA. The benefits of the system were revolutionary in the early days of the internet: easy to use, packed with premade templates, and built upon a system self-contained enough to be run by a single person. Back then, those were game-changers.<\/p>\n\n\n\n

But then again, the first telephone was a tech marvel too, and we still invented smartphones anyway.<\/p>\n\n\n\n

Our data shows that users from the States were some of the most likely to report they were using WordPress, over 54%<\/strong>. And if you zoom in on that 54%, a legacy-specific problem comes into focus: 50% reported struggling to add new technology to their tech stack.<\/strong><\/p>\n\n\n\n\n

\n
\n
\n \"blue-banner\"\n <\/div>\n
\n
\n WHAT IT MEANS <\/div>\n
\n

The harder it is to integrate new technologies, the harder it is to compete effectively. Instead of getting your ideas to market, you\u2019re spinning your wheels just trying to get the tech to work. And if any of those tools need to integrate with others to work properly? Kiss any progress goodbye for the next few months. You\u2019ll be in the trenches for a while.<\/p>\n <\/div>\n <\/div>\n <\/div>\n\n <\/div>\n\n\n\n

Moreover, several Americans also conveyed their frustrations with a trademark WordPress feature: plugins. WordPress allows users to expand functionality from a list of (often community-maintained) add-ons. This means you get a lot of variety, but you\u2019re also looking at problems such as security risks and complex backend maintenance.<\/p>\n\n\n\n

Even if you\u2019re willing to stomach those costs \u2013 which, according to our survey, many aren\u2019t \u2013 that doesn\u2019t solve the biggest plugin problem. WordPress was not designed to work on a massive scale, and the plugin structure reflects this. As you add tools and functionalities, the list of plugins you need to maintain and monitor grows exponentially<\/p>\n\n\n\n

This crisis of requiring an ever-expanding, resource-intensive plugin list just to achieve the functionality you need isn\u2019t limited to our study, either: WordPress users refer to it jokingly as the \u201cplugin apocalypse\u201d<\/strong>.<\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

But every year it becomes a little more true and a lot less funny. You\u2019re looking down the barrel of security issues, speed degradation, limited technological capabilities, and a great big headache. Outdated tech simply can\u2019t keep up with the latest and greatest \u2013 and if you can\u2019t let go of the archaic systems, you\u2019ll be outpaced by competitors with more modern alternatives.<\/p>\n\n\n\n

The need for headless among US users is clear, as is the growing unsuitability of WordPress (yes, even so-called \u201cheadless WordPress\u201d) to meet it. Until they get a CMS that matches their ambition and potential, Americans may remain tethered to their systems like a landline to the wall.<\/p>\n\n\n\n\n

\n
\n
\n The UK <\/div>\n \"dark-banner\"\n <\/div>\n
\n
\n

One more such victory, and we are lost<\/p>\n <\/div>\n

\n

– Pyrrhus of Epirus, after defeating the Romans in 279 B.C.E.<\/p>\n <\/div>\n <\/div>\n\n <\/div>\n\n\n\n\n

As a species, humans are remarkably adaptable creatures. But we adapt to improvements just as easily as adversity. As technology has evolved to offer customers more from brands than ever before, we\u2019ve come to expect a certain standard of digital experience. Features that were once \u201cnice to haves\u201d are now mandatory.<\/p>\n\n\n\n

An example of this is omnichannel marketing. Nowadays, it\u2019s the lifeblood of any digital presence. Customers have an endless amount of channels where they can interact with your brand: phones, desktop computers, laptops, smartphones, voice assistants, and even new horizons that are still being developed like AR\/VR.<\/p>\n\n\n\n

And that adaptation skill of ours means we\u2019re not happy just to have that content available everywhere. On the contrary, our standards have risen to match the pace of innovation. Content has to be consistent, engaging, and personalized just to meet our basest standards.<\/p>\n\n\n\n

Humans are funny like that.<\/p>\n\n\n\n

Our data shows that the UK knows the omnichannel game better than most, but still struggles with the technology behind it. Of the UK users we surveyed, 65% of people who used more than one CMS did so to achieve omnichannel capabilities.<\/strong><\/p>\n\n\n\n\n

\n
\n
\n \"blue-banner\"\n <\/div>\n
\n
\n WHAT IT MEANS <\/div>\n
\n

Cobbling together an omnichannel content system out of several individual systems leads to a slew of issues: content silos, choppy branding, workflow inefficiencies, integration failures, scalability limitations\u2026 You may still get the job done. But you\u2019ll also be wondering whether it was all worth it.<\/p>\n <\/div>\n <\/div>\n <\/div>\n\n <\/div>\n\n\n\n

\u201cBy any means necessary\u201d may be effective, but it\u2019s rarely ideal. In the context of the UK it\u2019s also a bit puzzling: the region was marginally more likely than the overall sample to favor newer omnichannel contenders like AR\/VR, voice-activated speakers, and smartwatches. The UK also flagged working across multiple independent platforms and migrating final content to their CMS as the most difficult collaboration issue, affecting almost half of users (49%).<\/strong><\/p>\n\n\n\n

So, why does such a future-forward sample still hang onto monolithic CMSs that underperform? It\u2019s simple: Upgrading is hard.<\/p>\n\n\n\n

If you\u2019ve ever shopped for a major appliance like a washing machine, you know the drill. The time, headache, and expense of buying a new system can be significant. It may promise shiny new benefits, but you won\u2019t know for sure until it\u2019s already in your house and you can\u2019t undo the decision without even more stress. So even if your old machine requires you to bang the top three times and fiddle with the power cable, you might still decide it\u2019s not worth the switch. As long as the clothes come out clean, right?<\/p>\n\n\n\n

Well\u2026<\/p>\n\n\n\n

The problem is working with tech is a lot more complicated. For big, content-heavy organizations, you might have to go through the equivalent process every time you publish a blog, create a component, or launch a page. The time and trouble you spend looking for fixes will only scale as your content does. It\u2019s what the Romans called a Pyrrhic victory \u2013 a hollow one with grave losses that is ultimately not worth the hassle.<\/p>\n\n\n\n

So perhaps it\u2019s time for the region to turn its eyes towards a victory that is worth the blood, sweat, and tears: headless CMS. The UK sample in particular reflects what an impressive investment headless CMS can be:<\/p>\n\n\n\n\n

\n
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\n \"\"\n <\/div>\n \n
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47%<\/strong> reported improved ROI<\/p> <\/div>\n <\/div>\n

\n
\n \"\"\n <\/div>\n \n
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52%<\/strong> reported easier scaling and localizations<\/p> <\/div>\n <\/div>\n

\n
\n \"\"\n <\/div>\n \n
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65%<\/strong> reported time-saved and productivity<\/p> <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n\n\n\n

Nobody\u2019s saying that leaping into the future is easy. But it\u2019s not exactly a leap of faith, either. The data shows that it\u2019s a real investment into a better content experience for both brands and consumers \u2013 one our human brains won\u2019t be forced to adapt to.<\/p>\n\n\n\n\n

\n
\n
\n Germany <\/div>\n \"dark-banner\"\n <\/div>\n
\n
\n

But the thing was that good boots lasted for years and years. A man who could afford fifty dollars had a pair of boots that\u2019d still be keeping his feet dry in ten years\u2019 time, while the poor man who could only afford cheap boots would have spent a hundred dollars on boots in the same time and would still have wet feet.<\/p>\n <\/div>\n

\n

– Terry Pratchett, Men At Arms<\/p>\n <\/div>\n <\/div>\n\n <\/div>\n\n\n\n\n

Budget restraints are an unfortunate but realistic part of choosing a CMS. This is especially true among our German sample: cost was the leading reason for not embracing a headless CMS among these users, with 45% stating the price was too high. But while a budget-conscious approach is crucial, it\u2019s also important to remember that a CMS isn\u2019t a one-off transaction. It\u2019s an investment that, with careful leveraging, can lead to significant ROI.<\/p>\n\n\n\n\n

\n
\n
\n \"blue-banner\"\n <\/div>\n
\n
\n WHAT IT MEANS <\/div>\n
\n

Let\u2019s put it another way. Say you need a new dress shirt for an important interview. Your career depends on making a good impression. The only store near you is offering two shirts: one for $5 and the other for $50. The $5 shirt is cheaper now, but if it starts to fall apart during the interview, you\u2019re not getting the job. $50 may not be your idea of a bargain, but when you consider it an investment into your future paycheck, spending the extra cash just makes sense.<\/p>\n <\/div>\n <\/div>\n <\/div>\n\n <\/div>\n\n\n\n

This same region gives us data to support this conclusion. German users rated centralized content management and omnichannel capabilities as the most essential CMS feature \u2013 one they simply couldn\u2019t live without. And yet, the same region overwhelmingly uses traditional CMSs like WordPress, which means they\u2019re running into the same organizational issues as the users from the UK.<\/p>\n\n\n\n

This isn\u2019t even to mention the costs of not investing in future-proof tech. Being slower to market than your competitors and not being able to integrate emerging technologies are just the start. Perhaps worst of all, it means CMS users in this region are forced to contort ambitious content plans to fit the technical limitations inherent to such systems.<\/p>\n\n\n\n

And it really is a legacy CMS limitation. Like the sample at large, most Germans were still not using a headless CMS. The technical jerry-rigging required to get the core functionality without a true headless system has fostered predictable issues:<\/p>\n\n\n\n\n

\n
\n
\n
\n \"\"\n <\/div>\n \n
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54%<\/strong> of the region rated \u201clack of technical support\u201d as a major roadblock when adjusting to a new CMS<\/p> <\/div>\n <\/div>\n

\n
\n \"\"\n <\/div>\n \n
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43%<\/strong> complain about how difficult it is for non-technical users to make content changes<\/p> <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n\n\n\n

As for the German users who have switched to headless? It\u2019s paid off, big time: 70% reported increased ROI, alongside other benefits including easier scaling\/localization (58%) and timesaving\/productivity improvements (40%). Only one person reported no benefits to headless.<\/p>\n\n\n\n

Pratchett\u2019s famous \u201c\u2018Boots\u2019 theory of socioeconomic unfairness\u201d has endured for a reason. It\u2019s not always fair, but it is true, and remains so even on the enterprise scale: investing now is cheaper in the long run.<\/p>\n\n\n\n

\n
\n \"dark-banner\"\n

Want to see what the Return on Investment (ROI) would be for your unique company after switching to headless? Check out our interactive ROI calculator<\/a> for a data-based projection.<\/p>\n<\/div>\n <\/div>\n <\/div>\n\n\n\n\n\n\n\n\n\n

\n
\n
\n The Netherlands <\/div>\n \"dark-banner\"\n <\/div>\n
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\u201cVele handen maken licht werk\u201d (Many hands make light work)<\/p>\n <\/div>\n

\n

-Dutch Proverb<\/p>\n <\/div>\n <\/div>\n\n <\/div>\n\n\n\n\n

Out of all others in the international sample, respondents from the Netherlands placed the highest value on teamwork:<\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n
    \n
  • 47%<\/strong> collaborate with 2-3 teams<\/li>\n\n\n\n
  • 35%<\/strong> collaborate with 4 or more teams<\/li>\n\n\n\n
  • Only 18%<\/strong> had just one team working with their CMS<\/li>\n<\/ul>\n\n\n\n

    In these multi-team endeavors, the departments involved run the gamut: marketing, finance, sales, developers, engineers, and more. It\u2019s no wonder then that 51% of users in this region rated collaboration features as essential.<\/p>\n\n\n\n

    But despite the diverse user body and emphasis on its success, legacy systems are still letting Dutch users down. In the heavily monolithic sample, 43% reported non-technical users having difficulty with making content changes. Nearly a quarter (23%) flagged collaboration in general as a pain point they still struggled with.<\/p>\n\n\n\n

    Maybe that\u2019s why a staggering 77% of Dutch users report plans to migrate to a new CMS in the near future. They may want to take a note from their headless-loving neighbors first, though. Those who switched to headless CMS reported high-level benefits, like the stunning 86% that reported increased ROI.<\/p>\n\n\n\n

    But no less important, headless also made it better for Dutch teams to work together on the everyday level, too:<\/strong><\/p>\n\n\n\n\n

    \n
    \n
    \n
    \n \"\"\n <\/div>\n \n
    \n

    36%<\/strong> experienced improvements in meeting their KPIs<\/p> <\/div>\n <\/div>\n

    \n
    \n \"\"\n <\/div>\n \n
    \n

    48%<\/strong> reported easier scaling and localization<\/p> <\/div>\n <\/div>\n

    \n
    \n \"\"\n <\/div>\n \n
    \n

    56%<\/strong> noted time-saving or productivity improvements<\/p> <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n\n\n\n

    This sample is a snapshot of a region reflecting users who understand agile collaboration as a core tenant of successful content management. Perhaps it\u2019s time to consider a system that\u2019s worthy of their remarkable teamwork.<\/p>\n\n\n\n\n

    \n
    \n
    \n Sweden <\/div>\n \"dark-banner\"\n <\/div>\n
    \n
    \n

    We\u2019re still proving the technology and platform we\u2019re building, so for us, it\u2019s about making the right decisions for future growth. That\u2019s what Storyblok enabled.<\/p>\n <\/div>\n

    \n

    \u2013 James Ross, CTO & Co-Founder of Nodecra<\/p>\n <\/div>\n <\/div>\n\n <\/div>\n\n\n\n\n

    You might have noticed a not-so-subtle trend so far: companies who choose to switch to headless are choosing an easier, better content management experience for both external and internal users.<\/p>\n\n\n\n

    The Swedish respondents demonstrated the highest percentage of people already using headless CMS at 27% \u2013 over 1 in 4. While it\u2019ll take a few more years to really see the true imprint of headless CMS in the region, it\u2019s enough for us to start drawing early conclusions.<\/p>\n\n\n\n

    So, using Sweden as a case study, what does the data from the early adopters show us about the future of headless CMS in comparison to the rest of our sample? A world of promise:<\/p>\n\n\n\n

    \n
    \n
    \n
    \n
    % OF USERS WHO:<\/h6>\n <\/div>\n
    \n
    SWEDISH SAMPLE<\/h6>\n <\/div>\n
    \n
    NON-SWEDISH SAMPLE<\/h6>\n <\/div>\n <\/div>\n\n
    \n
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    Only need one CMS<\/p> <\/div>\n

    \n

    22%<\/strong><\/p> <\/div>\n

    \n

    19%<\/p> <\/div>\n <\/div>\n

    \n
    \n

    Struggle with multiple independent platforms<\/p> <\/div>\n

    \n

    38%<\/strong><\/p> <\/div>\n

    \n

    49%<\/p> <\/div>\n <\/div>\n

    \n
    \n

    Migrated in the last 3 years<\/p> <\/div>\n

    \n

    45%<\/strong><\/p> <\/div>\n

    \n

    70%<\/p> <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n\n\n\n

    The data shows us just a sample of the benefits that headless can offer.<\/strong> These are the first unmistakable signs that a region has recognized its advantages and is using them to fasttrack its content management to the future. The data for people who aren\u2019t on that track yet in Sweden is pretty telling, too: the leading reason for not using a headless was not knowing enough about it (38%).<\/p>\n\n\n\n

    CMS users in Sweden should be proud. These tech trailblazers are leading the pack and becoming experts on the ever-unfolding potential of a headless CMS. As the early embers of headless spread, there\u2019s every reason in the data to believe that those sparks will catch into a roaring fire.<\/p>\n\n\n\n

    Conclusion: A brighter tomorrow<\/strong><\/h2>\n\n\n\n

    So, how do the rest of us get on the same page as Sweden?<\/p>\n\n\n\n

    Good news: we\u2019re already on our way.<\/p>\n\n\n\n

    Headless benefits, while more pronounced in some regions than others, are universal<\/strong>. Below is what our full sample of current headless users reported as their benefits since switching:<\/p>\n\n\n

    \n
    \"\"<\/figure>\n<\/div>\n\n\n

    Only 2 people did not report improvements after using a headless CMS. To put that in perspective, barely 0.25% of the sample. Person after person found something about headless that helped to bring their brands into the modern digital age. Whether it\u2019s making everyone\u2019s lives a little easier with increased efficiency or boosting the ever-essential bottom line, headless has an impressive range of data-backed benefits to offer.<\/p>\n\n\n\n

    The days of struggling within the restrictive framework of legacy CMSs are over. Our global community stands on the brink of a content management renaissance. One that promises a better experience for developers and marketers, clients and customers, employees and CEOs.<\/p>\n\n\n\n

    Headless CMS is the future.<\/p>\n\n\n\n

    And, wow. What a bright future it is.<\/p>\n\n\n\n

    About Storyblok<\/strong><\/h2>\n\n\n\n

    Storyblok is the headless CMS for marketers and developers who want to make bigger, faster market impact.<\/p>\n\n\n\n

    Developers thrive with the freedom to build better, faster, more flexible content experiences using their chosen tech stack. Marketers move with agility and independence, effortlessly editing, personalizing, and publishing content across every channel.<\/p>\n\n\n\n

    And customers? The seamless content experiences keep them engaged, delighted, and coming back for more.<\/p>\n\n\n\n\n

    \n
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